Netbooks, iPhones of the world : Ever heard of the FREE Citrix Receiver? – Well now is the time to tune in!

Wealth Mindset

Today at Citrix Synergy™ 2009, the conference where virtualization, networking and application delivery meet, Citrix Systems, Inc. (NASDAQ: CTXS), announced the general availability of Citrix® Receiver™ – a new lightweight software client that makes accessing virtual desktops and applications on any device as easy as turning on your TV. Much like a satellite or cable TV receiver in a broadcast media service, Citrix Receiver allows IT organizations to deliver desktops and applications as an on-demand service to any device in any location with a rich “high definition” experience. As long as employees have Citrix Receiver installed, IT no longer has to worry about whether they are delivering to a PC in the office, a Mac at home, or an iPhone® on the road. This approach radically simplifies desktop management for IT and gives end users far more flexibility and independence in how and where they work.

Centralized Control for IT – Full Flexibility for Users

In the world of broadcast media, satellite and cable TV receivers are largely transparent to subscribers, silently receiving broadcast signals from head-end controllers, and responding to user requests for content. Their role is simple, yet profound, allowing subscribers to use the TV of their choice, and view standard, high-definition or pay-per-view content from any room in their home, while also giving the provider full control over service delivery. Citrix Receiver functions in much the same way for corporate employees. Following an initial download and installation, Receiver sits quietly in the background and “listens” for signals from the corporate “delivery center”. This allows IT to deliver any app or desktop from Citrix Delivery Center™ head-end controllers like Citrix® XenApp™ and Citrix® XenDesktop™, to any device with a Receiver installed. Should employees want to access their work environment from a home PC or Mac laptop, they simply go to a URL given to them by IT and download a Receiver for that device as well. As long as Citrix Receiver is installed on a device, IT has complete control over security, performance, and user experience, allowing them to deliver IT services on-demand with no need to manage, own or care about the physical device or its location.
Citrix Receiver also provides great benefits for application developers and third-party application vendors who can now ensure their Windows® applications will run on any end point that has a Receiver installed. This eliminates the need for them to build, test and support specific software clients for each unique user device and operating system. Using Receiver, end users can even access enterprise applications on their smart phone, regardless of whether their application vendors have a software client specifically designed for their device or not.

How Citrix Receiver Works

Under the hood, Citrix Receiver is a lightweight universal software client with an extensible browser-like “plug-in” architecture. Receiver comes standard with a variety of optional plug-ins that communicate with head-end infrastructure in the Citrix Delivery Center product family such as XenApp, XenDesktop, Citrix Access Gateway™ and Branch Repeater™. These plug-ins support functionality such as online and off-line app usage, virtual desktop delivery, secure access control, password management, app acceleration, multimedia acceleration, service-level monitoring and voice communications. This model enables IT to effectively operate as a service provider to their own employees, proactively and transparently monitoring end-user experience from a central location.
Administration is provided by Citrix Merchandising Server, a new server component that manages the initial setup of Receiver for employees, provides centralized management of plug-ins, keeps plug-ins updated on each end point, manages web-based user support services, and offers robust reporting features. Because Merchandising Server is a virtual appliance, it’s easy to provision in any customer environment. Merchandising Server also includes tools for migrating existing Citrix customers from legacy implementations of Citrix software clients and user interfaces such as Citrix Program Neighborhood, PN Agent, and Web Interface.
From an end user standpoint, the one-time setup for Citrix Receiver is fast and familiar – much like installing a player for Adobe® Flash™ or Apple® QuickTime™. Users simply point their browser to a website provided to them by their IT department and follow the easy step-by-step instructions. Going from a fresh new PC or laptop to a fully provisioned user with all applications and desktops ready to use, typically requires less than 15 minutes. Once installed, Receiver is always up-to-date as the latest versions of client software and plug-ins are automatically pushed to all users from the Merchandising Server based upon the policies set-up by IT and preferences chosen by the user.

Ensuring a High Definition Experience for Every User

Each of the Citrix Receiver plug-ins includes some aspect of Citrix HDX technology, designed to ensure a “high definition experience” for end users based on their unique requirements. This approach gives IT tremendous flexibility to match service levels to specific user needs. Users who work only from a desktop PC in the office or at home, for example, may only need a standard HDX experience supported by a few basic plug-ins. Power users with more demanding requirements can be given an HDX+ experience by providing them with additional plug-ins that accelerate app performance while on the road, support the use of offline apps, and offer additional enhancements for voice and multi-media. In all cases, Receiver abstracts the variables of each unique end point environment from the service delivery itself, resulting in significant cost savings for IT and a consistently great experience for employees.
“For the more than 200,000 corporate customers that use Citrix Delivery Center products today to deliver virtual apps and desktops, Citrix Receiver provides a simple and ubiquitous method of accessing corporate desktops and applications wherever employees are located. It’s great for employees because they get access to their work environment from any device they choose with a consistent high-definition experience. And it’s great for IT because it automates a million things they are trying to manage manually today,” said Gordon Payne, senior vice president and general manager, Delivery Systems Division, Citrix Systems.

Pricing and Availability
Citrix Receiver is free and is available immediately for any Windows-based device, including PCs, Laptops, Netbooks and Thin Clients. Citrix Receiver for the Apple iPhone is also available immediately as a free download from the Apple App Store (see separate announcement). Citrix Receiver for Macintosh OSX, Windows Mobile and Symbian will be available in the second half of 2009. Citrix Merchandising Server is also available today at no charge. Both Receiver and Merchandising Server require infrastructure products from the Citrix Delivery Center product family to complete their operations.

About Citrix Synergy 2009
Born as a user conference more than 10 years ago, Citrix Synergy has been completely reconceived as the industry’s premier thought leadership event where virtualization, networking and application delivery meet. Citrix Synergy combines several events into one registration, including Virtualization Congress, Network World Live, Geek Speak Live and the Citrix iForum User Conference. Attendees can benefit by attending a single track, or by combining sessions from various tracks to custom-build a conference to suit their individual needs. With insights from a wide range of industry luminaries, solutions from leading vendors, and shared experiences from customers, attendees will see a quick return on their investment. More information and registration is available on the Citrix Synergy website.

About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) is the leading provider of virtualization, networking and software as a service technologies for more than 230,000 organizations worldwide. Its Citrix Delivery Center, Citrix Cloud Center (C3) and Citrix Online Services product families radically simplify computing for millions of users, delivering applications as an on-demand service to any user, in any location on any device. Citrix customers include the world’s largest Internet companies, 99 percent of Fortune Global 500 enterprises, and hundreds of thousands of small businesses and prosumers worldwide. Citrix partners with over 10,000 companies worldwide in more than 100 countries. Founded in 1989, annual revenue in 2008 was $1.6 billion.

For Citrix Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with products, their development, integration and distribution, product demand and pipeline, customer acceptance of new products, economic and competitive factors, Citrix’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in Citrix’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.